Privacy Policy

Effective Date: January 25, 2026

At Fitvii, we are committed to protecting your privacy. This Global Privacy Policy describes how we collect, use, and safeguard your personal information when you visit our store, use our wearable devices, or interact with the Fitvii App. We adhere to the highest international standards, including the GDPR (EU/UK) and CCPA/CPRA (USA).

1. Information We Collect

We only collect information necessary to provide you with a seamless fitness and shopping experience:

• Order Information: Name, shipping/billing address, email, and phone number.

• Health & Fitness Data (Sensitive): Heart rate, sleep patterns, blood oxygen, and activity logs. This data is only processed when you voluntarily sync your device.

• Technical Data: IP address, browser type, and device identifiers collected via cookies to enhance site security.

• Location Data: Used solely for GPS exercise tracking and local weather updates (only with your explicit mobile permission).

2. Our Data Security Commitment

Your trust is our foundation. We implement robust security measures:

• AES-256 Encryption: Your sensitive health data is encrypted during transmission and storage using bank-level protocols.

• Zero Data Sales: We NEVER sell, rent, or trade your health or personal data to insurance companies, data brokers, or third-party advertisers.

• Data Minimization: We only retain your information for as long as necessary to provide our services or comply with legal obligations.

3. Your Rights & Choices

Regardless of where you live, Fitvii empowers you with the following rights:

• Right to Access & Portability: Request a copy of the personal data we hold about you.

• Right to Rectification: Request that we correct inaccurate or incomplete information.

• Right to Erasure ("Right to be Forgotten"): Request the permanent deletion of your account and all associated data.

• Right to Opt-Out (US Users): You have the right to opt-out of the "sharing" of your data for targeted advertising.

• Right to Withdraw Consent (EU/UK Users): You can revoke data processing permissions at any time via App settings or by contacting us.

4. International Data Transfers

Fitvii is a global brand. For our users in the EEA and UK, we ensure that any data transferred outside your region is protected by the European Commission’s Standard Contractual Clauses (SCCs), guaranteeing a level of protection equivalent to your local laws.

5. Third-Party Services

We use Shopify to power our online store and secure payment processors (like PayPal/Stripe) to handle transactions. These partners are PCI-compliant and adhere to strict privacy frameworks. We recommend reviewing their respective privacy policies for more details.

6. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us for immediate removal.

7. Contact Our Privacy Team

If you have questions about this policy or wish to exercise your rights, please contact our Data Protection Officer:

• Email: support@fitvii.com

• Address: Queen's Road Central, Central, HK